Quorum Inc. is a California company specializing in disaster recovery software solutions for businesses. They are competing against some large, established competitors. Following a recent website migration, they needed to make sure the new website was visible and ranked in search engine results pages, in order to get website traffic / visitors. Additionally, they needed to drive more leads through the website.
We performed an in-depth SEO audit to determine how best to get the website ranked in search engines, and to address technical issues resulting from the site migration. We developed and executed an action plan to address on-page
Given software is a highly competitive field, and pay-per-click ads are very costly for software-related search terms, we needed to devise a strategy that would enable them to compete. Comprehensive competitive analysis and keyword research highlighted opportunities where Google AdWords PPC campaigns would be effective in driving traffic and leads to the website.
In Depth Research
A website isn’t much use if you don’t get traffic, leads, and sales. We were able to partner with Quorum to inform a digital marketing strategy and action plan to improve business results from the website within just a few weeks.
Improved Online Visibility
The website traffic began to improve within weeks, once the on-page SEO issues were addressed. This resulted in an increase in visitors/traffic right away.
Google AdWords was used to effectively drive new leads to the website using competitive keywords.
By partnering with Quorum’s internal marketing team, we were able to provide useful competitive insights to inform their strategy.