With digital marketing, nearly everything can be monitored and tracked online. You can continually test and refine your marketing campaigns for the best ROI.
Conversion Rate Optimization
Conversion rate optimization (CRO) includes tactics that improve the conversion rate as prospective customers pass through each stage of your sales funnel. For instance, you may want visitors to sign up for your newsletter, schedule a consultation, or buy your product.
Analytics & Reporting
Data analytics and reporting are used to track marketing campaigns as you test which tactics improve conversion rates.
CRO Tools & Techniques
Conversion rate optimization, or CRO, are all of the ways to measure, fine tune, and continually improve conversions. It includes testing and evaluation tools.
CRO is directly tied to your bottom line. Increasing conversions usually means increasing sales and revenue.